3 Ways Storytelling Fuels America’s Largest Monthly Car Show (and How You Can Apply Them to Grow Your Business)
What do Kenny Rogers (a retired Major League pitcher), Michelle Beck (a small-town vocational teacher), and Magnus Walker (a famous fashion designer), have in common?
They all share a passion for automobiles.
And because of that passion, they’ve restored and showcased vehicles at America’s largest monthly car show, Caffeine and Octane.
“People are so different,” says Bruce Piefke, the entrepreneur behind the show. “But cars bring them together. For me, that’s what makes the show great—all these stories where people connect.”
And he’s used these kinds of true-life-car-love stories to transform the once struggling event into—not only one of the most lucrative car shows in the U.S.—but also a thriving media brand.
Here are three ways Piefke uses storytelling to fuel Caffeine and Octane’s success and how you can apply them to grow your business.
"Put yourself in a position, treat people right, and maintain your reputation. You never know what opportunities will come from that."
When Bruce Piefke took over a monthly Atlanta car show from Auto Trader magazine it was generating more in expenses than revenue. In three years Bruce grew Caffeine & Octane from 3,000 to a record 20,000 attendees in a month. He signed on some big sponsors and spun off a hit tv show. More...
"I've had my share of wrecks. I've broken bones. I've had my ego bruised many times."
Entrepreneurs naturally want things to go fast. In this episode of Main Street Hustle we meet an entrepreneur who really knows how to go fast. Elaine Larsen - a two-time Jet Dragster World Champion tells us that in racing and in business the faster you go, the safer and smarter you have to be. For Elaine and her co-owner husband Chris, this means setting strict workplace rules and putting each employee through a rigorous training program. Everyone at Larsen Motor Sports knows everything there is to know about the race car, about safety, and about being a brand ambassador. More...
"This is the dream. Brewing beer. I work for myself."
For years, Chris Coyle was brewing beer at home for friends and family. In 2013 he stepped out of the garage to open his own brewery and taproom. With no experience in business, no experience running a bar, and no experience brewing beer on a larger scale, Chris and his wife sold off what they could and got to work opening the New Smyrna Beach Brewing Company. What they didn’t know is that a Federal Government shutdown would keep them closed with no money coming in for two months. more...
"The hustle is real."
In this episode of Main Street Hustle we sit down for coffee with Kristan Serafino, a celebrity Hair Stylist and mens grooming expert whose client list reads like a who’s who of Entertainment A listers. Now, Kristan won’t divulge her clients names but a simple search of her instagram feed or a review of her online portfolio shows her work with Ryan Reynolds, Daniel Craig, Matthew McConaughey, Shawn Mendes, Norman Reddus, Kelsey Grammer and Michael J. Fox, just to name a few. Her work has appeared on the covers of just about every fashion magazine including GQ, Esquire, Vogue, Vanity Fair, and Cosmopolitan. She’s been an on air guest at QVC and a brand spokesperson for a line of beauty products. You can follow Kristans work on instagram and twitter @serafinosays. More...
"It wasn't like I was trying to make a company.
I just wanted to test having a race."
After finishing a half marathon, avid runner Nick Zivolich wondered if he could produce an endurance race that would be just as big and professional as the corporate races without the exorbitant entry fees. His races would be accessible to all levels of athletes. At the time, this former high school track competitor wasn’t concerned with building a business so much as playing big with a hobby he’d had for years. So he followed his gut on how to best reach his audience, killing just about every rule in the book. It worked out pretty DAMN well and The Best Damn Race had runners scrambling for tickets on Day 1. More...
"People thing the band rolls into the place, plays a show, and then everyone is swirling martinis aftewards."
In this conversation, we learn how the band jumps from playing small jazz gigs in New York to touring performing art centers around the world, and what you can learn from an airline pilot about being a good band leader. We pick up the conversation backstage at The Lyric Theater in Stuart, Florida. More...