In this episode of Main Street Hustle we visit the Florida Keys to meet Captain Dale aboard “Sirius” his 36 foot Sailing Catamaran. Capt. Dale started working a second job as a Captain for a local tour company to help pay for his daughter's college education. But when an opening in the market appeared, Captain Dale was able to turn his side hustle into a thriving small business.
In this episode of Main Street Hustle we meet Jonathan Spinner whose company Spinn Construction specializes in luxury high-end renovations and design builds in New York City. Jonathan collaborates with leading experts and craftsmen across architecture and design disciplines to create beautiful spaces that stand the test of time.
Vinum Executive Chef and restaurateur Massimo Felici’s passion for food started as a young boy growing up in New York. He started his career in the Restaurant business in Manhattan. Through the following years he kept on moving up the ladder over many other fine Italian establishments in New York such as, Cipriani's, Giambelli, Da Umberto, Meza Luna (in California), Canastels, and more.
Don Saladino is one of the most in-demand and respected trainers in the business. For over 20 years, he has coached top actors, athletes, musicians, and business executives. He is also responsible for some of Hollywood’s most coveted physiques. Ryan Reynolds, Blake Lively, Liev Schreiber, Sebastian Stan, Morgan Hoffman, Hugh Jackman, and David Harbour, to name a few.
There are plenty of entrepreneurs and business owners who skydive, swim with sharks, or race cars to let off steam in their downtime. And that’s great. But what if you don’t want to save the adrenaline rush for your days off?
What if you want to build a business around the very thing that gets your blood pumping?
Should You Take the Plunge?
Some people will tell you it’s impossible. Most people will tell you not to quit your day job. But here are two successful thrill-based business owners who will tell you a different story:
My husband was only 28 years old when he was diagnosed with a cancerous brain tumor.
A few weeks earlier I had quit my job to help him focus on growing our rental business. But suddenly, instead of helping him manage properties, I was helping him get through brain surgeries and rounds of radiation and chemo—at a hospital nearly 100 miles away from where we lived. Our world was completely upended.
Thankfully, he survived the Hell that is brain cancer. And even though we were absentee owners for nearly two years, our business survived, too.
But what if this happened to you? Could your business survive without you there to oversee its day-to-day operation?
So, you have a business idea. But will it be a smashing success, or a total flop?
There’s no magic ball to tell you with 100% certainty you have a winner. But there are proven ways to test your business idea before you sink your life-savings into a product or service that no one will buy.
Testing your idea will cost a little up front—in both time and money—but it’s well worth it. Because it will hurt much less to find out now that your product isn’t viable, rather than later.
Unless, of course, you’re Jeff Bezos and you don’t mind losing $170 Million on a failed idea. Otherwise, here’s how to validate your business idea before you go all in.
Most people think that you need to be well-educated, well-funded, and have a one-of-a-kind idea to start a successful business. But, that’s not true. You can be a successful entrepreneur without any of those things.
Imagine yourself in this situation:
Your company is scheduled to work a special event on a cruise ship departing the next day from Florida. You and your team are in California.
Everything is going as planned. Everyone made it to the airport on time, nobody is sick, you even have time to gather at the bar for a pre-event discussion.
Then the information display board for your flight begins flashing “Delayed.” You rush to the gate to find out what has happened. You’ve a bad feeling in your gut.
Fast forward to the next morning and your weary, red-eyed team is ready to board the ship. There’s a problem, though: your luggage didn’t make it to Florida with you.
Employee advocacy is the new influencer marketing. Or, so says a new study from Sprout Social.
And, as cliché as it sounds, that statement is true.
Today, businesses of all sizes—from retail giants like Macy’s, to smaller service-based companies like Boostability—are empowering their employees to be brand ambassadors.
And they’re getting incredible results because of it.
Here are four ways employee advocacy is helping these companies succeed, and why you should consider empowering your staff to be brand ambassadors as well.