Imagine yourself in this situation:
Your company is scheduled to work a special event on a cruise ship departing the next day from Florida. You and your team are in California.
Everything is going as planned. Everyone made it to the airport on time, nobody is sick, you even have time to gather at the bar for a pre-event discussion.
Then the information display board for your flight begins flashing “Delayed.” You rush to the gate to find out what has happened. You’ve a bad feeling in your gut.
Fast forward to the next morning and your weary, red-eyed team is ready to board the ship. There’s a problem, though: your luggage didn’t make it to Florida with you.
Employee advocacy is the new influencer marketing. Or, so says a new study from Sprout Social.
And, as cliché as it sounds, that statement is true.
Today, businesses of all sizes—from retail giants like Macy’s, to smaller service-based companies like Boostability—are empowering their employees to be brand ambassadors.
And they’re getting incredible results because of it.
Here are four ways employee advocacy is helping these companies succeed, and why you should consider empowering your staff to be brand ambassadors as well.